Transport yourself to the mystical world of Japan with our newest beauty collection inspired by the country's rich beauty traditions. From the vibrant cities of Tokyo and Kyoto to the serene hot springs of Hakone, our line is infused with the essence of Japanese beauty culture.

The collection is inspired by the Japanese phrase "Mie-nai osharé," which means "unseen beauty." It's a reflection of the exquisite attention to detail and artistry in the simplest things that we encountered during our sourcing trips. Our journey led us to meet a young maiko, a geisha in training, who taught us about the ancient beauty traditions of Japan. We were struck by the meticulous attention to detail in the way she painted her face, embodying the grace, gentleness, and pleasing aesthetics that are central to being a geisha.

Drawing from this experience and our travels throughout Japan, we've crafted a line that celebrates the expressive fun of kawaii beauty and the importance of caring for the skin. Our products are sourced in partnership with local artisans, ensuring that the collection captures the authentic spirit of Japan's unseen beauty. For instance, our matcha is sourced from the mountains of Kyoto, where Buddhist monks have been cultivating tea for centuries. We also use unique gold foil found in geisha shops to create our oil, infusing our products with the essence of Japan's ancient beauty rituals.

Whether you're looking to indulge in the mystique of geisha culture or simply pamper yourself with the latest in Japanese beauty innovations, our collection has something for everyone. From kabuki makeup to artisanal beauty products, our line is a tribute to Japan's vibrant beauty culture and the spirit of Mie-nai osharé. Discover the beauty of Japan with us and uncover your own unseen beauty.